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Privacy Policy

As an organization of specialists in marketing methods and technologies and as a provider of business services built on strong partnerships with its business partners, AEGON Direct & Affinity Marketing Services Co.,Ltd. (ADAMS Japan) recognizes the importance of handling appropriately the personal information used in its businesses. To this end, it has established the following Privacy Policy. It also gives priority to use of firms that have obtained Privacy Mark certification as its business partners.

Use of personal information
ADAMS Japan uses personal information within the scope of use clearly indicated to customers.  In addition, ADAMS Japan neither uses personal information beyond the scope of such purposes of use, except with the consent of the individual concerned or pursuant to laws or regulations.

Purposes of use of personal information

Except as prescribed separately under laws or regulations, ADAMS Japan uses personal information for the following purposes:

(i) For providing information on the products, services, etc. handled by ADAMS Japan
(ii) For business-related communications, such as responding to inquiries or requests
(iii) For performance of subcontracting duties related to providing information on insurance products and other products based on personal information entrusted to it by its business partners (card issuers and various business organizations)
(iv) For sales of insurance products and acceptance of applications as an insurance agent and a business that handles financial instruments
(v) For the management of subcontractors including direct-marketing and telemarketing firms
(vi) For hiring and human-resources management of employees and others

These purposes of use will be published by posting our privacy policy in places such as our web site.  When ADAMS Japan collects personal information in writing from customers, we will clearly indicate purposes of its use to them.

Except as prescribed below, ADAMS Japan does not disclose customers’ personal information to a third party:

(i)   When there is a customer’s consent
(ii) When the information is disclosed in accordance with laws and regulations
(iii) When such a disclosure is required to protect people’s lives, health, and property and  when it is difficult to obtain customers’ consent
(iv) When the handling of personal information is entrusted to the extent necessary to  achieve purposes of its use
(v) When the business is succeeded to another entity by way of a merger, corporate  separation, transfer of business, or for other reasons   

ADAMS Japan complies with laws and regulations, government guidelines, and other rules regarding the personal information including the Personal Information Protection Law in the handling of personal information.

Compliance with laws and regulations
In handling of personal information, ADAMS Japan complies with the Personal Information Protection Law and other laws and regulations, national guidelines, and other standards concerning personal information.

Safe management of personal information
To prevent leakage of, destruction of, and damage to personal information, ADAMS Japan implements appropriate security measures such as countermeasures against computer viruses.

Procedure to request disclosure of personal information
ADAMS Japan swiftly discloses or corrects customers' personal information held by us upon customers’ request unless there are special reasons.  Please refer to “Requesting Disclosure etc. of Personal Information” in this website for detailed procedure to request disclosure of personal information.

Handling of complaints and consultation
ADAMS Japan designates a responsible person to respond swiftly and in good faith to complaints and consultation from customers concerning personal information.

Continual improvement and correction of the privacy management system
To maintain proper handling of personal information, ADAMS Japan establishes its privacy management system and continually improves and corrects it.

Established November 1, 2004
Revised February 1, 2012

Yuji Takemoto, Representative Director
AEGON Direct & Affinity Marketing Services Co.,Ltd.

Please direct any questions, comments, or other communication concerning ADAMS Japan’s handling of personal information (including personal information on former employees) to the liaison below.

Inquiries on personal information:
Masato Okabe, Privacy Manager/Personal Information Liaison
AEGON Direct & Affinity Marketing Services Japan K.K.
Tel.: 03-5275-6723; email: privacy@ADAMS-asia.co.jp

ADAMS Japan is a subject business of the Japan Institute for Promotion of Digital Economy and Community (JIPDEC), an authorized privacy organization pursuant to the Personal Information Protection Law. JIPDEC handles resolution of complaints concerning the handling of personal information by subject businesses.
Authorized privacy organization: Japan Institute for Promotion of Digital Economy and Community (JIPDEC) (tel.: 0120-700-779)
Roppongi First Building, 1-9-9 Roppongi, Minato-ku, Tokyo, 106-0032, Japan

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